Choosing the right merchant account provider for your business is not a walk in
the park on a fine Sunday afternoon. With more and more people relying on credit
cards for almost all of their needs, merchants with no credit card processing
capabilities are in a frenzied search for credit card processing service
providers so as not to be left behind by their competitors.
However,
choosing the right merchant account provider for your business will determine
how much of your hard earned sales you will get to keep!
Traditionally, credit card processing services were provided by banks alone. The
advent of ISOs (Independent Sales Organizations also known as Merchant Services
Providers) began the area of specialists able to provide more efficient services
to an ever more diverse merchant base for card bearing shoppers.
The
impressive growth of this industry sector also paved the way for the entry of
giant credit card processors and merchant account providers like First Data,
MSI, Elavon, and TSYS.
Today we see some of these giant credit card
processors outsourcing the marketing of their services to smaller ISOs, the
smaller ISOs then partner some of their requirements such as technical support,
security and integration to the giant processors.
This has made the task
of choosing the right provider feel like unraveling a rats nest of
wires.
On top of this, merchant account providers differ immediately
discernible in a list of their features and fees. Some concentrate on specific
business niches while others are content with a shotgun approach offering a
basket of services to any and all industries willing to partner with
them.
Some are straightforward in dealing with clients while others are
less so. Some offer only standard services while others give a complete line of
payment solutions and support. It is always best to ask around and get feedback
from other merchants before making your final choice.
Processors vs.
ISOs
If we are to make a clear distinction, we can say that there are really
two types of merchant service providers – the processors who aside from
attending to their main job of processing credit card payments are also actively
involved in marketing these services to merchants, and the ISOs who function as
resellers or agents for the processors.
If you are to use this as the
basis for choosing the merchant account provider for your business, you might
logically leap to choose the bigger outfits thinking they should be the most
equipped to meet your needs.
Unfortunately, this is not always the case
as many of the processors have grown so large that they simply do not offer
small merchants the support and flexibility you might need. For this reason they
have partnered with smaller ISOs.
Point of fact, at the time of this
writing about 80% of merchant accounts are handled by smaller ISOs!
So
what does this mean to your search for a merchant account?
The Reputation
of the Service Provider
It is important for you to know the service
provider’s reputation. Knowing how they conduct business, how they handle their
relationships with their customers, and their track record will give you the
confidence to trust them with your merchant services needs. The Better Business
Bureau provides a good starting point to start your reputation research. You may
also ask some of their existing clients for feedback on their
experience.
There exist a few quality websites that make finding this
information easy to find.
Wink… Wink…
The Application
Process
When comparing providers, choose an application process that is not
too complicated.
Choose a provider that offers the fast turn-around and
reasonable set-up fees! Your experience with the application process will be
your first indication as to how streamlined your merchant account providers
business systems are.
Challenges at application are an indication that
things will not be as hassle free and easy as you would like later in your
relationship.
Money Back Guarantee
You will rarely find an account
provider offering a money back guarantee.
It is simply unheard of in this
industry, but there is no harm in asking. You may not be able to get a money
back guarantee, but choose a provider that is willing to stake their reputation
on your satisfaction.
Ferret out the Truth
Get a clear and specific
understanding of the fine print features. This should include rates for rewards,
rates for corporate and international credit cards, minimum and annual fees,
charge back policies, Address Verification Services, account restrictions, and
PCI compliance.
Make a checklist of all of the above items and one by one
have them explained in detail to your satisfaction by the sales representative
of your chosen account provider. Verify if you can accept international credit
cards in the first place.
No Cap on Monthly Volume
There are providers
who put limits to monthly volumes. This is definitely a no-no because it can
stop you dead in your tracks and the last thing you need is a restriction when
sales are pouring like rain into your establishment. On the other hand, be aware
of any minimum volume requirements and what fees are charged to offset your
having a bad month and failing to hit the mark.
Early Termination
Fee
Early termination fees are another industry standard that you will not be
able to avoid.
I hate them, I rail against them, I complain about them,
but I cannot as yet avoid early termination fees. Though I feel you should
always have the option to jump ship if your provider is not giving the services
you deserve, I don’t make the rules.
Just be sure to be fully aware of
what the early termination section of your contract requires of you, and what it
can cost you.
Length of Time in Business
Choose a provider who has
been in this business for the long term and has worked to create long term
relationships. Experience and expertise matters, and there is no replacing the
experience of time working hard to create better customer value and long lasting
happy customers.
With all the tips and suggestions on how to choose the
right merchant account provider for your business, at some point you are going
to have to take the leap and sign up!
But… before you do, be sure to find
out our recommended best companies list created after compiling real people
consumer reviews of merchant account providers that allow you to accept credit
card payments.